On advisorsforadvisors, the new practice management website, advisor blogs are being aggregated, which makes it easy for advisors to see what other advisors are blogging about. This can give you ideas for your own posts or inspire you to start writing your own blog. More importantly, being listed on the blogroll can help boost your blog's search engine rankings.

One of the factors search engine algorithms use for ranking your blog site is “link popularity,” a measure of how many sites link to your bog combined with how much traffic those sites attract. Since advisorsforadvisors is a portal for advisors, being listed on the blogroll can boost your blog's ranking by search engines.

To further leverage the blogroll's effcts on yor search ranking, you might ty blogging about posts by other advisors. The web of connections among blog posts can be very influential in boosting traffic to your blog.

For example, let’s say your blog is listed on the advisorsforadvisors blogroll and you post about using Section 72(t) of the Internal Revenue Code to take IRA distributions. If another advisor listed on the blogroll posts a comment on his blog about what you wrote—clarifying something you said in your post or perhaps disagreeing with you—and links to your blog in his post, that’s going to boost your blog’s search ranking. When a consumer Googles "Section 72(t)," your post is more likely to come up.

Algorithms used by Google and other search engines place more weight on link popularity when links are based on content. (They also can penalize link popularity schemes, as mentioned in my previous post.) Creating a web of links based on other advisors' blog postscan be effective way gain traffic..

advisorsforadvisors makes it easy to track what other advisors are blogging about. We list advisor blogs and display the most popular posts on all the advisor blogs. The list of advisor blogs is just one art of the "Research" section of the site, which includes blogrolls covering 25 topics advisors want to follow.

If you’ve been a member of advisorsforadvisors for more than 30 days, please email me the name of your blog and its URL and we’ll add it on our advisor blogroll.

The blog section is only one small way advisorsforadvisors is helping independent FAs. Sign up for a free trial.