Archive for December, 2012
Advisors who are do-it-yourselfers have been around for years. Becoming an independent advisor — joining a new profession — naturally attracts entrepreneurs, DIYers who like things done their way. However, in observing independent advisors over the past 30years, I have seen the focus of DIYers shift dramatically
Five or 10 years ago, a DIYer-advisor would outsource administrative and perhaps technology tasks. Today, the range of tasks advisors outsource has grown wider, as technology improvements made outsourcing more economical. Today, advisors outsource the writing of financial plans as well as investment research and trading, relying on TAMPs, UMAs and separate account managers.
Today, DIYers focus on marketing. A growing number of advisors have come to realize that they can more safely outsource their style of investing, financial-plan writing and even tax management, but they cannot outsource creation of their public voice. Consequently, today’s DIYers among advisors are writing blogs, making videos, and creating their own Web marketing campaigns. They suddenly seem to understand the value of communicating about their niches.
They’re suddenly trying to figure out how to regularly talk to a very specific audience. They’re suddenly trying to figure out how to create meaningful Web content focused on their target markets. All this is great news for Advisor Products because our content creation system definitely helps advisors succeed at all this.
What’s incredibly ironic, however, is that the first wealth managers to figure out that a financial advisor content stream can benefit them are DIYers.
Today’s DIYers among advisors are early adopters of content marketing. And in trying to create their own content, they are the first ones outsourcing to content partners. I’ll have more to say about the importance and content role of content partners another time. For now, here’s a short quiz to help you figure out if you’re a DIYer advisor? If you do seven of these 10 things, you’re a DIY advisor.
- You write a blog post optimized for search engines at least twice a month
- You set up your own channel on YouTube
- You own professional video lighting
- Your firm reconciles account data daily
- You’ve created three Slidecasts or more
- You test your backups twice a year
- You registered your firm on Google Places
- You backup your computer at least weekly
- You use Camtasia Studio 8
- You host webinars monthly
Creating your own voice by blogging and participating on social media is time consuming and not for everyone. So DIYers have a distinct advantage. If you’re not a DIYer, or if you are a DIYer who wants to augment your voice with intelligent content cleverly packaged in a way for you to make it your own, check out our social media content stream below.
Several enhancements were made to AdvisorVault last month in response to user requests.
Better Branding. You can now display a full size logo or banner in AdvisorVault that your clients will see. Until now, a size restriction was placed on the size of the graphic. To use a larger graphic in your client vaults, please email us the larger logo at email@example.com or call our service team.
Portfolio Reports Folder. You can hide the “Investments” from view of clients and use any name for the folder where you upload reports. Previously, you could only upload portfolio report to certain folders and you could not rename them. Now, you can rename the portfolio reports folder and make the “home” page the folder where your client’s reports are displayed.
Template Emails From Multiple Addresses. AdvisorVault includes a template email communication system for notifying clients automatically in batches of 15 routine advisor business processes. After uploading a performance report or other document, for example, AdvisorVault generates an automatic notification that is personalized to each client. Until now, your firm could use only a single email address with the template notifications—a single advisor’s address would be displayed in the “from” field of emails generated by AdvisorVault’s template notification system. Now, each advisor in your firm can send template notifications in batches and the recipient will see his advisor’s email address in the “from” field of the email.
Simplified Batch Uploading. If you batch upload portfolio performance reports, you can hide from view any folder that you do not use to upload reports.
You are currently browsing the Financial Advisor Marketing & Technology blog archives for December, 2012.