Financial Advisor Marketing & Technology

Marketing & Technology For Independent Financial Advisors


Social Media Content Stream For Advisors Doubled Unique Visitors To RIA’s Website

Charles D. Jones Capital Management, an RIA in Waco, Texas, says Social Media Content Stream For Advisors from Advisor Products is doubling unique visitors to its website.

“The data is pretty compelling,” Jones said in an email to me last week. “It explains itself better than I can.” Jones sent data from his Google Analytics account showing that unique visitors to his website doubles on days when he uses the wealth management content stream provided by Advisor Products.

Advisor Products released Social Media Content Stream For Advisors to beta testers eight weeks ago. It automatically posts status updates (also called “tweets”) to an advisor’s social networks. The 140-character updates link to wealth management articles and videos created by Advisor Products and posted to an advisor’s website. When your social connections see a status update in which they’re interested, they can click on a link embedded in the status update and it takes them to your website to read the full article.

Social Media Content Stream For Advisors is administered using a social media dashboard. The dashboard lets you schedule your tweets. So you can long in once a week or once a month and schedule all your tweets to be posted once a day. You can also rewrite the tweets and target them to your local market or niches, which will help with search engine optimization. Alternatively, you can your dashboard settings can automatically post your status updates and run on “autopilot.”

If you are an Advisor Products Platinum client, Social Media Content Stream For Advisors is free. Please email us to turn on your social media dashboard. You can add archiving of all your social media content for $348 annually by taking advantage of our partnership with Erado.



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