Financial Advisor Marketing & Technology

Marketing & Technology For Independent Financial Advisors

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Provide Clients TD Ameritrade Account Balances, Holdings, And Transactions From Your Website Instead Of TDAI’s

The TD Ameritrade-AdvisorVault integration is live. RIAs can now provide clients reports generated in TD Ameritrade Institutional’s (TDAI) Veo platform via their own websites. Using AdvisorVault, the TDAI account look-up becomes an opportunity to communicate with clients when they check balances is good for clients and you. Here’s why.

The TDAI reports from VEO, which are updated daily, can be branded by an RIA.

Until now, RIAs using TDAI as a custodian could not brand Veo reports, which feature the TDAI’s branding. The client experience in AdvisorVault is totally different.

Your clients are going to your website — not to TDAI’s — to check their Account Balances, Holdings, and Transactions.

It’s under your brand, of course. More important, however, is that when client check account values, they see all the other posts to their vaults — financial plans, wills, trusts, medical emergency details, LPOAs, newsletters, correspondence with other professionals, and more — alongside TDAI account data.

The TDAI account statement is one just piece of the client view in AdvisorVault. The folders and documents show clients what you’ve done for them lately and remind them of their long-term goals. That’s a much different presentation than what’s currently available.

For example, after a sharp downturn you can post a newsletter article about the history of stock market volatility to all your client vaults. Next time clients log in to AdvisorVault to check their TDAI accounts, the first thing they see is a link to the unread newsletter article about volatility.

You can view a report showing who logged in and what they viewed. When you notice a client is checking his account frequently, you can call to see if all is well.

Clients can access their account balances online now anytime by going directly to TDAI’s website or using TDAI’s advisor-client website, but presenting TDAI account data through AdvisorVault better supports RIAs and, most importantly, their clients.

The fact that you can monitor client log-ins is disclosed to clients in the default user agreement clients must accept to log in to AdvisorVault for the first time. As long as you’re helping clients stick to a long-term plan that you genuinely believe is in their best interest, and you make the prop[er disclosures, using log-in report is ethical and professional, and helping clients stick to a long-term plan is easier with AdvisorVault.

Embrace transparency and view the times that clients check their balances as opportunities to educate, communicate, and build client relationships.

For now, you can add the TDAI interface to any existing AdvisorVault for free by emailing service@advisorproducts.com. Use subject line: “Add TDAI To My AdvisorVault.”

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