Financial Advisor Marketing & Technology

Marketing & Technology For Independent Financial Advisors

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Albridge Custom Portfolio Performance Reports Now Integrated Into AdvisorVault

Custom portfolio reports in Abridge Solutions, the performance reporting system used by most independent broker/dealers and advisors, are now integrated into AdvisorVault.

Albridge custom reports are used by advisors for “householding” client accounts. Several individuals can be grouped and all their accounts displayed in a single report.

For example, an advisor managing the assets of parents as well as their three children and 10 grandchildren can create a custom report in Albridge to consolidate reporting on the family’s holdings, asset allocation, and portfolio performance into one statement.

AdvisorVault now enables 24/7 Albridge custom reports to clients of advisors.

Until now, AdvisorVault was able to pull in Albridge reports on individual clients but custom reports were unavailable.

AdvisorVault’s integration enables advisors to send clients to their firm’s website to view performance reports. That’s better for an advisor than sending clients to Albridge’s website because AdvisorVault brands the reports to your firm.

More important, however, is that in addition to Albridge portfolio reports, advisor clients can view their financial plans, tax returns, insurance policies, and other documents in AdvisorVault. Clients get a holistic view of their financial situation, reminding them that investment management is just one aspect of the services they receive from their advisor.

AdvisorVault gets rave reviews for its collaboration features. Advisors can easily share client folders with accountants and lawyers, which helps an advisor quarterback a team of professionals for a client and builds a financial advisor’s professional network.

 

AdvisorVault is used by about 700 private wealth RIAs. A growing number of independent broker/dealers, including American Portfolios, Cambridge Investment Research, and Raymond James Financial allow advisors they supervise to use AdvisorVault and it is becoming popular with top-tier of advisors at independent broker/dealers.

AdvisorVault comes as a standalone application that can be added to any advisor website for $1000 a year, or it comes free with a Platinum advisor website, which also content, service, and compliance tools for $2,337 annually.

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