Financial Advisor Marketing & Technology

Marketing & Technology For Independent Financial Advisors

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Archive for June, 2011

Why Integration Of Document Management With Client Vaults Is A Major Advance For Financial Advisors

What if communicating personal information with each of your clients was effortless? That’s no longer a merely a philosophical question. It’s becoming a reality.

Integration of AdvisorVault with Cabinet NG’s document management system, which was announced last week, is a big step toward making communication with clients effortless.

It portends a world in which a financial advisor’s relationship with his clients is more transparent, a world in which communicating with clients about their most personal financial details is automated. It makes advisors more valuable to clients.

The integration allows an advisor to select files in CNG’s document management system—just hold down “Ctrl” and click—to push them into a designated client’s vault automatically. What’s coming next, however, is a game changer:

Advisors will designate “sync” folders in their document management system for automatic synchronization with a client’s vault. You folder for client “John Smith” in your document management system can automatically synchronize with John Smith’s client vault. Anything placed in John Smith’s folder in CNG will automatically be displayed in Mr. Smith’s vault.

The automatic synchronization means client brokerage statements, performance reports, trade confirmations, 1099s and other documents can be pushed to clients without an advisor lifting a finger. For instance, clearing firms typically provide advisors a batch file containing of all their clients’ monthly statements. Using CNG’s tool, each client’s statement can easily be parsed into a separate folder on CNG and then automatically ported to each client.

Document management systems like CNG provide a great way for advisors to organize documents, indexing and filing them so you can retrieve them quickly. It makes documents in advisor’s office accessible anywhere and enables you to back up your records.

Document management systems, however, typically are not made with the features advisors need to share documents with clients. Nor are document management systems typically meant for sharing documents with accountants, lawyers, and other allied professionals.

AdvisorVault, however, integrates a communication module that automatically notifies clients and allied professionals when documents are posted to their vaults and enables notifications to be templated, batched, and automated. AdvisorVault’s interface was built for clients, and it was architected for compatibility with all of the popular browsers used by consumers. In addition, it is integrated with apps advisors use to pull and push data that advisors want to share with clients.

All of this makes the integration of AdvisorVault client communication with Cabinet NG’s document management system a major advance for financial advisors.

Document Management System, Cabinet NG, Integrates With AdvisorVault, Automating Secure Client Communications For Advisors

Cabinet NG, a leading document management system for financial advisors, has integrated with AdvisorVault, streamlining a financial advisor’s work and improving client service.

Cabinet NG has developed an interface to allow its users to automatically synch specified folders in its document management software to AdvisorVault, a secure platform for advisors to share documents with clients and allied professionals.

If an advisor designates a folder in CNG that contains documents to be shared with a client, the contents of that folder is ported over to AdvisorVault. The advisor does not need to open a browser and upload the documents to the client folder.

This simplifies and automates an advisor’s workflow dramatically. The integration of a document management system with a secure client vault will enable automation of client communications and makes it easy for advisors to provide clients with meaningful personal data regularly.

For example, an advisor can batch file all of clients monthly brokerage statements from Schwab, Fidelity, Pershing or TD Ameritrade using CNG. When statements coming from a brokerage are filed, they can be designated to be placed in a folder that can be synched with AdvisorVault.

The integration represents the only first phase of tasks advisors want to automate in using their document management system to share documents securely with clients.

CNG and Advisor Products are interested in working with advisors who want to automate the most common tasks in sharing documents with clients. Please let us know if you have an idea about how we can automate document management to make your client communications more meaningful and productive, and sign up for a webinar on the Cabinet NG integration with AdvisorVault.

Advisors Love Investment Strategist Fritz Meyer, According To Ratings & Reviews

Ratings on Advisors4Advisors for Fritz Meyer’s slide show earlier this week are fantastic. Advisors can actually love an investment strategist!

“Fritz is the most helpful webinar speaker I’ve heard. I can apply the information immediately in my practice,” says PeterK805.

“This ought to be mandatory listening/learning for the financial news media,” writes DTSDriver in his review. “PS: Congress, likewise!”

“Fritz Meyer is an American treasure,” says GeorgeS216. “He is concise, provides facts and charts that back up his thesis and provides his commentary with easy to understand logic. Bravo, Fritz and thank you!”

Those were not cherry-picked. They were just the first of 106 reviews by attendees who reviewed Fritz Meyer’s presentation earlier this week on the economic outlook.

By the way, we’re shortly going to announce a price reduction on Fritz Meyer’s Economy Slide Shows, pricing it so any advisor who wants to educate clients on economic fundamentals driving investment markets can afford it.

Top Five Myths Perpetuated By So-Called SEO Experts

You’ve probably received an email from an SEO expert listing the mistakes preventing your website from ranking higher in search engines.  Problem is, the “expert” is mostly spewing half truths and distortions. Here are five top myths those snake oil SEO salesmen peddle:

5. W3C Validation errors will negatively affect your search engine ranking.
W3C validation compares the code of a website to strict rules about how the code is formatted.  Many of the rules have little or no affect on how a website is ranked by search engines or appears to visitors.  Matt Cutts, a prominent engineer from Google, confirms this. If you still don’t buy it, try the W3C validator on your favorite websites.  I tried it on amazon.com and got 505 errors.

4. Incompatibility with Opera will make you rank lower.
Of course, you want your site to work on all browsers, even the 0.56% using the Opera browser in the U.S. , according to StatCounter.  However, if your site doesn’t look quite right in Opera, it has no bearing on your search engine rankings. Search engines read through the source code, which has no connection with idiosyncrasies of the rarely-used Opera browser.

3. Search engines will penalize you if you’re not XHTML compliant.
The reasoning here is much the same as W3C validation. Again, however, it’s hogwash. There is simply no data supporting the assertion that search engines penalize your website for not being XHTML compliant.

2. Using tables on you website will destroy your standing with Google.
Simply put, search engines ignore tables.  While it is true, css-based layout is preferable, as long as a page loads quickly, there’s no difference as far as search engines are concerned.

1. “Guaranteed top rankings” in Google.
Guarantees of top rankings just don’t make sense when you break them down.  What search terms are they guaranteeing? For how long? Even if you get these specifics, it’s still impossible to make such a guarantee.  Google changes its methods for ranking sites all the time.  One of the specific aims is to prevent gaming the system.

A reputable SEO consultant will talk to you about page titles, internal links, incorporating keywords in your site’s content and external link building.  Don’t be fooled by emails from SEO experts that claim they’ve actually analyzed your website but who are just clever spammers.

SEO is a lot of work, especially when competing with big companies that have staff working on it daily.  Search engines are designed to help people find information they are looking for.  The best way to rank well is to provide just that.

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