Financial Advisor Marketing & Technology

Marketing & Technology For Independent Financial Advisors

Flower

Advisors Feeling The Power Of The Internet

JasonV510 says Act! is “flexible for client tracking and management but not great for the true financial professional.”

TaylorF519 says MoneyGuide Pro “really takes its job seriously and wants to put the best and most innovative product out there!”

Of PortfolioCenter, TerryH770 says: “I was originally skeptical of Schwab owning the software, but to this point it has only been beneficial.

These comments aren’t quotes from a reporter’s interviews.

They’re comments from real advisors talking about software applications for advisors.

They’re not made up. They’re not filtered. And they’re as close you come to truth about an advisor’s practice management applications as you can get.

As a reporter who had to become an entrepreneur to do my job the way I wanted to, I’m excited to be living in the middle of the information revolution.

Most reporters aren’t so happy, however. With regular people reporting the news instead of professional reporters, man daily bites dogs and regular people cover it without journalists.

Sure journalists are still going to be needed to give us insight into big news stories. But much of the content once created by newspapers and magazines can be replaced and made better by empowering people to report the news.

JasonV510, TaylorF519, and TerryJ770 are more important than anything I can say as a reporter.

Sure, I’m pretty smart, and I write well. But what you say matters more, and the collective intelligence of a group of users of an advisor practice management application is more important than my assessment.

That’s what’s happening now at advisors4advisors.com. Advisors are logging in every day and rating the applications they use in their practices. That's why we called it advisors4advisors.

Members of advisors4advisors see the average rating of an advisor app from a group of advisors who use that app and they can also see each individual rating by an advisor for financial planning, customer relationship management (CRM) and portfolio management software (PMS) applications.

We cover just about every PMS, CRM and planning application, and we’re adding new categories of apps every week. Last week, we added rebalancing software and this week we’re adding account aggregation systems.

We also have asked all of the major providers of practice management apps to fill in detailed specifications checklists about their products in the advisors4advisors review section.

This allows advisors to compare different practice management apps feature-by-feature, side-by-side.

The independent advisory industry’s vendors have filled in their specifications on advisors4advisors so far, including EISI, E-Z Data, MoneyGuide Pro, Schwab Performance Technologies, SunGard, Morningstar, Orion and Redtail.

Just about every major vendor in the industry is participating or planning to do so in the next few weeks.

Please contribute to the discussion. Join us at advisors4advsors.com. Come feel the power of the Internet.

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