Financial Advisor Marketing & Technology

Marketing & Technology For Independent Financial Advisors

Flower

Correction To My Twitter Webinar

My webinar, Twitter For Advisors, on Friday, May 8, contained an error.

In the presentation, I incorrectly said that if you keep your tweets private and approve all of your followers on Twitter, other Twitter users could not see your followers. That's incorrect.

While approving your followers allows only approved followers to see your updates, any other Twitter user can still see your followers.

It’s important for financial advisors to keep this in mind. I incorrectly advised in the presentation that, if you create a separate profile for clients only, other Twitter users could not see them. Even if you protect your updates using the checkbox in the “Settings” menu in Twitter, any other Twitter user can still see your profile and the list of your followers.

Twitter’s terse "Help" on its "Settings" page is unclear, and it was only after testing the "protect updates" feature that I discovered this serious flaw in using Twitter to communicate with your clients. Keep in mind, this is very different from the way LinkedIn works. LinkedIn lets you make connections private so that no one outside of your network can see people in your network.

And keep this issue in perspective: Finding prospects on Twitter and marketing to them remains an intriguing new way to generate new business and network with other professonals. The presentation is still valuable to advisors and this was only one of the many points discussed in the one-hour session, which was focused on Twitter basics along with finding and marketing to prospects on Twitter.

However, I'd now recommend against tweeting clients because competitors could visit your profile, see your followers, and request following them. Since many, if not most, Twitter users automatically follow back anyone who follows them, your clients could wind up following your competitors.

I contacted Twitter’s development team to let them know that financial advisors and other business owners are unlikely to use Twitter for communicating with clients unless this feature is cleaned up, and I’ll let you know about any response. It’s hard to imagine that Twitter will not correct this flaw.


4 Responses to “Correction To My Twitter Webinar”

  1. May 16th, 2009 at 3:31 pm

    Dave Moran says:

    Andy,

    Nice job on the Twitter piece in FA magazine. So much to learn and many traps to avoid – glad you have my back. Speaking of which, in your last blog I appreciated your recommendation on how to avoid having my competitors follow my prospects on Twitter. I’m at that point (as partner is a start-up RIA) where we are deciding on blog policy and how best to leverage the technology without running afoul of regulatory agencies and giving away the recipe to the secret sauce. I’ll be watching your blog for the latest info on how best to use these networking tools in conjunction with our "traditional" marketing efforts

  2. May 16th, 2009 at 4:10 pm

    Andrew Gluck says:

    Thanks for the comment.

    To be clear, it’s not others following your prospects that you need to watch out for; it’s others following your clients!

    While another advisor networking with a prospect is annnoying, it’s when another advisor networks with your client that would be more irksome.

    As we all become more experienced in using Social Networking tools, we’ll all learn from each other.

    And if advisors speak up about their concerns about not being able to protect their followers, my guess is twitter will respond. After all, twitter is a business backed by VCs trying to maximize their investment.

    I want to encourage advisods who have been using twitter to comment about how they have handled the issue of competitors seeing their clients and prospects.

  3. May 28th, 2009 at 10:58 am

    Dustin says:

    Hey Andy. I wanted to check with you on something you mentioned in one of your previous webinars about a site that you use to store all of your passwords. Could you provide me the information on this? Do you use this in your practice to store passwords to various websites, platforms, etc?

    Thanks for the great service you provide.

  4. May 28th, 2009 at 12:07 pm

    Andrew Gluck says:

    Thanks posting your question and for your words of enouragement, Dustin.

    I thought this was a good question and wrote an entire post about it at http://bit.ly/gyYKc

    Incidentally, if you have questions for me, please post them as comments here. Dustin initially emailed this question to me and I asked him to post it because I thought other advisors would benefit from the answer.

    Please post your questions for me instead of emailing them. A lot of other advisors who read the blog regularly can usually benefit by seeing your question or may be able to answer it.

    I’m trying to create a community here and would genuinely appreciate your help by posting comments and questions. About 1,000 unqiue visitors come to my blog every day and it would be great if you were all more visible and kept me in line.

Leave a Reply