New Blog Service Launched
Blogs are an excellent way to market. But can you do it? You’re no writer. And even if you are a decent writer, is writing a blog the best use of your time?
Will you take the time to research which technology platform is best for you—WordPress, Blogger, MovableType—and learn how to format and post your blog as well as how to link it to your site? And will you regularly update your blog?
That’s why we are launching a blog service. The Advisor Products Personal Client Portal platform includes a blog.
Every client’s portal features a blog, and your blog can also be an RSS feed to your marketing website. This saves you the trouble of having to post your blog once on your portal for clients to see and then again on your public marketing website.) Whenever you post a blog, it will automatically be fed to your marketing website.
You can allow comments from clients only on your private portals or from both clients and visitors to your public marketing website. You can also use our image library, which has hundreds of business images and pictures of people and families—to post a picture on your blog.
For $2,400, one of our financial writers interviews you and writes six blogs. Or you can buy a package of 12 blogs for $4,200. The writer can focus on your specialties, such as advising executives with stock options from the local power company, owners of beauty salons from across the nation, or pilots at Northwest Airlines.
The more focused your blog, the better. The idea is to raise your search engine rankings by writing about specific types of clients you serve and niche services you provide. While we obviously cannot guarantee search-engine visibility, advisors and others who write blogs have praised their effectiveness.
And we do make it easy for you. All you need to do is revise the 400- to 500-word blog we write based on an interview with you for up to 45 minutes. We also post the blog for you and choose a picture to go with it. For more information, please call Barry Weinstein at (888)274-5755.
This entry was posted on Monday, April 28th, 2008 at 5:34 pm and is filed under Financial Advisor Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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Andy Gluck
May 22nd, 2008 at 7:46 am
It’s interesting that you’d mention Black Diamond and not Albridge/AssetBook/Orion… BTW Orion’s a strong provider. AssetBook is less expensive, but you can tell the difference. Albridge/AssetBook are integrated with Redtail CRM. Orion, though good, have been slow to adopt behind-the-scenes web asp integration tools. Hopefully their relationship with AdvisorProducts will change their viewpoint.
Paul