Financial Advisor Marketing & Technology

Marketing & Technology For Independent Financial Advisors


How AdvisorVault RoboIA Improves An Advisor’s Business

The vast majority of advisor websites are developed with little forethought and rarely vital to the business of a professional. But advisor websites can and should be the most important app in your practice! It is your interface with the outside world!

Your website should be a place where your clients can see their financial key performance indicators 24/7 at a glance from any device. More importantly, an advisor website should be where clients go to make plans to achieve their dreams. That’s what we provide.

AdvisorVault RoboIA is the new version of the client portal platform we first launched in September 2007. RoboIA adds a highly graphical client dashboard built on Microsoft SharePoint, and it’s integrated with many portfolio management, financial planning and CRM systems. It’s unique and no one else does what we’re doing.

With the integration with Redtail CRM this week, you can assign clients tasks and track them through completion. Want a client to set up a meeting? Want clients to upload their wills or personal emergency information? Assign it as a task. Using the Advisor Products integration with Constant Contact, you can follow up clients in batches with reminders until all or most clients complete assigned tasks. This is a new way to encourage good investor behavior and coach clients toward achieving their goals. It’s easy for you and clients and screams of the transparency clients yearn for.

Instead of fearing automation of the web, power your business with RoboIA.

Sign up for a 30-minute demo to see if AdvisorVault RoboIA can help you scale your business.

Embracing Robo IAs — Investment Advisors Building Businesses

Shrill headlines scream fear for roboadvisors, but independent financial professionals must embrace the Web.

We, the people of Advisor Products Inc., are launching a solution automating ongoing financial planning advice supervised by financial professionals — CFPs, CPAs, CIMAs, CPWAs, CFAs, ChFCs, CLUs, and EAs.

Financial Advisor Client Portal System Integrates With Redtail CRM

The Financial Advisor Communication System (FACS), a client portal for advisors, now integrates with Redtail CRM.

The integration of Redtail CRM for advisors with the Advisor Products client portal platform enables advisors to scale their businesses and provide better service to clients. When you assign clients tasks from Redtail, it triggers an email to the client telling him to log into his client portal.

In an advisory firm, tasks managed internally by members of your staff using CRM. Your CRM interface is intended for use by your staff and not with clients. This widget extends your CRM. It allows you and your staff to assign your clients tasks.

When you check off a box in Redtail to share an activity with the client’s portal, it automatically generates an email notification telling your client to sign into his portal. The task shows up in the My Tasks tab in the client’s personal portal. Tasks assigned to clients ideally represent steps in a comprehensive financial plan, and help clients achieve their goals.

Redtail is one of multiple apps advisors use to run their businesses integrated with the FACS client dashboard. The client dashboard gives your clients their financial key performance indicators at a glance. The financial planning widget, arguably the most important client KPI, shows clients whether they are on track to achieve their goals based on their financial plan.

While Redtail is the first CRM, it’s only the latest of many applications used by independent financial advisors to be integrated with the FACS client dashboard. Last month, the MoneyGuide Pro widget went live. It shows your clients their MoneyGuide Pro “confidence rating.” The portfolio performance widgets work with Advent, PortfolioCenter, AssetBook, and Albridge. This summer, Advisors Assistant plans to begin feeding CRM and performance data into the client dashboard.

You can actually run an email campaign in Constant Contact using an autoresponder to send several email reminders until most of your clients upload their wills, final instructions and other information.

The FACS client portal is built for use by investment advisor representatives and uniquely supports transparency. Your client portal is arguably the most important application is your practice. It’s the app clients see!

You client portal cannot be built by a company that makes your CRM, portfolio management or financial planning software.  These technology vendors are not experts at client communications and marketing. We are!

We have published application programming interfaces that let other professionals apps integrated with us and we intend to integrate with any apps that advisors need us to work with. If your vendor doesn’t want to integrate with us, think about finding a new vendor who will operate in your best interest by integrating with best-in-class apps.

If your firm is using advisorvault and wants to turn on the Redtail widget, please email and we will help you get set up.



New Marketing Campaign For Independent Advisors Takes on Wall Street

Here’s a one-minute clip from our new Video For Independent Advisers Who Are  Fiduciaries. It highlights key factors of your unique value proposition in four innovative ways:

  1. Personal Narration. Using a Web app we’ve developed, you narrate a FINRA-reviewed script we provide. The words are displayed slide by slide and you record using your computer microphone.
  2. Fritz Meyer Research.  The video reports on research independent economist Fritz Meyer, who has documented the track record of Wall Street’s top strategists from 2007 to 2014, as published in Barron’s annually in the venerable weekly’s “Outlook” cover story. According to Meyer, a former investment strategist at one of the world’s largest investment companies, any investor who followed the consensus advice of the Barron’s Wall Street strategists’ industry-sector picks annually would have performed disastrously relative to buying and holding the S&P 500.
  3. Fiduciary. The video explains the benefits of working with a fiduciary.
  4. Powerful Video. Economic research lends its to graphical display, and this video includes graphical cues inserted to make the information easy to understand. While you explain your fiduciary obligations, an aerial view pans New York Harbor at night for a 360s° close-up of the Statue of Liberty. While you narrate a script contrasting your practice with a Wall Street’s broker’s, viewers see the skeletal remains of the head of a bull amid the scorched earth of Death Valley, California.

For a fiduciary, this video voices a clear response to people who don’t know how you are different from Wall Street’s herds. This campaign breaks new ground in independent advisor marketing by making a professional video easy to personalize and distributing it utilizing Advisor Products’ email marketing integration with Constant Contact. It equalizes TV ads and media influence of Wall Street.

We’re accepting beta testers through March 11 at 12 noon ET. The cost is $400. To beta test it, please email us at

FINRA-Reviewed Video News Updates Narrated By You

Advisor Products and Constant Contact are now powering video email newsletter campaigns for advisors with educational FINRA-reviewed scripts and slides derived from economist Fritz Meyer’s research. For $400 a quarter (one-year commitment), API-CTCT will:

  • Provide you a three-minute FINRA-reviewed video script
  • Record you over the phone reading the script
  • Add your narration to graphic investment news update videos
  • Post your video to your YouTube Channel
  • Write a 300 world article about the economy related to the video
  • Layout article, embed your video, and post it to your blog
  • Write, design, and brand an email campaign featuring your video
  • Upload your contact list to Constant Contact
  • Send the email campaign to your contact list
  • Review your analytics with you to improve results every quarter

For more information, call 888 274 5755 or contact us .

Client Portals In AdvisorVault

The main components of a powerful new client portal for financial professionals is now live on production servers. It’s integrated with:

  • MoneyGuide Pro
  • Advent Axys
  • Advent APX
  • AssetBook
  • Schwab PortfolioCenter

We’ve added interfaces to performance reporting and financial planning apps to AdvisorVault 3, a secure client vault for RIAs. A Redtail CRM widget goes live in March.

Data from MoneyGuide Pro, Advent Axys, Advent APX, Schwab PortfolioCenter, AssetBook, and Albridge show up in a client financial dashboard. By placing a client’s MoneyGuide Pro Plan Confidence Ratio above portfolio performance, you relegate performance to a less importance place.

If you’re using AdvisorVault’s interfaces with SchwabPortfolioCenter, Advent Axys, Advent APX, AssetBook, or Albridge the client dashboard is free.  Instructions about how to add the widgets are in the video below.

If you are an AdvisorVault user and you also use MoneyGuide Pro, you’ll need to map your  MoneyGuide Pro plans to each client’s vault. Call us at 516 333 0066 x235 and ask to set up an appointment to learn how to map client vaults. The MoneyGuide Pro interface costs $300 to set up and $200 a year.

A widget feeding your blog posts into the client dashboard is expected at the end of the first quarter of 2015.

The other unique aspect of this client portal is its seamless integration with the Constant Contact email newsletter campaign system.   An RIA can send a Constant Contact email campaign to all its clients telling them to read the firm’s Form ADV and link to the document in your client vault. Constant Contact tracks who clicked on the link and AdvisorVault tracks who opened it as well. This can be a great way to systematically show your form ADV to clients.

Advisors can use Constant Contact’s autoresponder to automatically remind recipients to  view their Form ADV, automating and systematizing a manual process of delivering this required disclosure document,a nd creating an audit trail to prove receipt.  If you’re an AdvisorVault user and want to work with me on a Form ADV email campaign, please email me at sales at advisorproducts dot com.

Update On Constant Contact – Advisor Products Partnership

Constant Contact (CTCT), a world leader in online marketing tools, shared a booth with Advisor Products at Schwab IMPACT 2014, and we used the occasion to launch a concierge marketing service for financial advisors.

From the left to right: Steve Gordonson, CTO of Advisor Products since 1997; Trevor Moore, a financial advisor marketing consultant at API; Tim McNamara, head of sales for North America and Europe at Constant Contact; and Mindy Cohen, a Constant Contact specialist in financial advisor marketing.

At the conference, Advisor Products and Constant Contact launched a concierge marketing service that enables advisors to outsource a strategic program for online engagement marketing. With the concierge marketing service, you get a complete online marketing solution, customized to your strengths and niches.

Email key performance indicators measuring each monthly campaign’s results are used to refine your marketing strategy and make campaigns more effective by identifying financial planning topics that engage individual contacts.

Constant Contact Certified

With the API-CTCT concierge marketing service, a Constant Contact Certified Solution Provider (CSP) sends email campaigns to your contacts monthly. CSPs are independent consultants, who have been trained on an accreditation curriculum covering Constant Contact’s suite of online engagement-marketing tools as well as marketing best practices.

How Concierge Marketing For Advisors Works

With the Advisor Products/Constant Contact concierge marketing service:

  • You and your CTCT marketing coach design an online marketing strategy aligned with your niche markets.
  • Timely new campaigns written by Advisor Products are posted to advisor websites every month.
  • A CTCT Certified Solutions Provider sends the campaigns and helps you manage your contact list.
  • Monthly analytics are reviewed with your coach to reveal contacts to call
  • Based on which links in your emails your contacts click on, you tag your contacts to create lists aligned with your niches

By combining Advisor Products financial news content and websites with a Constant Contact Certified Solution Provider who implements your campaigns and strategic guidance from a Constant Contact coach based on objective analytics, the concierge marketing service provides a comprehensive solution for advisors to engage clients, prospects, and centers of influence.

For more information, contact us (888) 274-5755.

Concierge Marketing For Financial Professionals

Advisor Products and Constant Contact have teamed up to provide financial professionals a concierge marketing service.

  • Outsource all your marketing to pros
  • High-touch, high-tech service
  • Timely educational campaigns monthly
  • Analytics to measure return on every marketing dollar you spend
  • A marketing coach dedicated to your success
  • Executed by a Constant Contact Master Certified Solutions Provider
Concierge Marketing For Advisors

Concierge Marketing For Advisors

Concierge Marketing For Advisors is for you if you can’t ever find the time to send an email newsletter. You and your Constant Contact coach design a strategic marketing plan based on your unique strengths. Then, a Constant Contact Master Certified Solutions Provider implements your plan using our integrated content marketing platform. You and your coach refine your list and tag your contacts’ based on their “financial focus areas” to craft strategical email campaigns month after month for a year.

With Concierge Marketing For Financial Advisors, you get:

  • A marketing plan, calendar, and metrics to determine your success
  • Uploading, segmenting, and completely managing your contact list
  • A monthly professionally crafted email to engage your audience
  • List growth tools designed to reach your audience via multiple channels
  • Sharing through your social media networks



How To Reinforce Good Investor Behavior Regularly

With TV, social media, and financial news portals relentlessly undermining advisor relationships and bombarding investors with a confusing cacophony of wealth management tips, regularly reinforcing good investor behavior is the right thing to do for your clients, and it also happens to be the smart thing to do for yourself.

So we’ve literally made it effortless for advisors to reinforce good behavior once a week. We’ve added a new feature to the weekly update email that allows advisors  to send their contacts a message every Friday at 6 p.m. ET that gently reinforces best practices that are aligned with a financial professional’s perspective. The new version of the weekly update includes two links to leading financial news sites, as always, but now the third link in the update is an email campaign integrated with advisor websites.

The weekly email update is a way to fight back at financial noise. It allows you to send your contacts timely, authoritative content for UHNWIs. UHNWIs need content about investing, retirement income and tax minimization; they don’t care whether you write. The just want concise intelligent ideas. Providing quality content enhances your credibility and demonstrates a commitment to education, satisfying basic requirements of successful Internet marketing.

Advisor Products weekly email update has long been popular with advisors. Since September 2001, we’ve summarized the performance of major indices and linked to three articles about the week’s investment news.

The new feature adds a link in an advisor’s weekly email update newsletter to articles on advisor websites, which are written by Advisor Products with the aim of reinforcing good financial habits.

After stock prices swung wildly several consecutive days last week, Friday’s email update included an article by Advisor Products reporting that the correction had occurred in the face of strengthening economic data. The FINRA-reviewed article lists positive economic data released in September and October. It’s a reminder  to your contacts that a change in investor sentiment can cause corrections and even bear markets, but that economic fundamentals matter most to investors in the long run, and that fundamentals were strong when the correction hit.

Addressing the financial headlines in your weekly email newsletter makes people more likely to click on a link in your email and read the article on your website — where a call to action offers a free video whitepaper on retirement income, social security, estate planning, or college investing. This is classic email marketing made effortless, and you can measure the results and optimize it.

Your contact list is managed in Constant Contact, and you can view analytics to see who opens each email — down to each reader’s name and which links they clicked. Constant Contact and Advisor Products last July signed a long term strategic pact to provide financial professionals with email marketing. Constant Contact is bundled into Advisor Products’ Financial Advisor Communications System, along with unlimited coaching from Constant Contact.

While last week’s email update addressed the correction, a range of other focus areas will be covered in the months ahead.  Over time, advisors can determine which focus areas each contact is interested in and build separate lists in each focus area. Those lists become a way of targeting information to each contact, engaging them.

Content for the weekly update is based on continuing professional education webinars presented by thought leaders in the financial advice profession weekly via Advisors4Advisors, an affiliate of Advisor Products. Advisors can preview the email newsletter at 6 p. m. ET Fridays, but most advisors send the weekly update automatically. It’s a totally unique way of educating  advisors about best practices aligned with a marketing platform.


Our New Client Dashboard Is An Advisor’s Client Portal

Since January, we have been developing a new client portal for advisors.

The new client portal is built into AdvisorVault, which is used by hundreds of RIAs. AdvisorVault is a highly customized version of Microsoft SharePoint explicitly designed to meet the needs of financial advice professionals.

We are replacing traditional Windows Explorer folders used to navigate vaults with a Windows 8 and Apple design aesthetic — a major leap forward in the look of our client vaults. More important than the look, however, are new data feeds into AdvisorVault of popular performance reporting, financial planning and CRM apps used by RIAs. The data feeds transform your client vaults into a client portal — a single place for UHNWIs to go to manage their wealth in collaboration with a financial professional.

Client Dashboard Is An Advisor’s Client Portal

Data fed by your CRM, planning, and portfolio accounting apps show up as “Web parts” or “widgets” in a client dashboard. Settings for which widgets are displayed in your client dashboards, and where, are controlled by you.

One widget fed by your portfolio reporting app will display a client’s asset allocation by asset class (utilizing asset classes you’ve set in your portfolio management software (PMS) system). Another widget displays total returns. Point is, an app can feed multiple widgets.

At the end of October, we will enable widgets displaying data from portfolio reporting apps — PortfolioCenter, Advent, AdvisorsAssistant, and AssetBook, followed by Albridge two- to four-weeks later.

At the end of November, you’ll be able to display a widget showing a client’s MoneyGuide Pro “Plan Confidence Meter” along with a net worth bar chart.

Financial Advisor Client Portals

At the end of December comes the widget most special: You’ll be able to display a list of tasks (activities) in Redtail CRM that will populate widgets in your client dashboard. From Redtail, you’ll share clients’ to-dos. They automatically feed client dashboards. No uploads or imports needed — it’s a Web service using Redtail’s application programming interface.

Advisors can assign clients tasks, like, “Please send me your 1099,” or, “Please fill in this risk profile.” In the widget, tasks assigned clients are listed as “incomplete” until the client responds, at which time you use your Redtail CRM to mark the task as “Completed.” Anytime you add, comment on or complete a task in Redtail, the client is emailed a link to the update in his portal. The portal is displayed in HTML5, making it viewable on any device.

You can display “Completed” tasks in a client’s dashboard. That’s incredibly powerful! Listing all of the tasks you completed for the client in the last year presents a clear statement of the value you provide to each client.

Assigning clients tasks and tracking them in their personal portal is a new, highly transparent way of practicing for financial professionals.

In the first quarter of 2015, widgets will let you display Advisor Products videos and articles in client portals, feeding clients with financial ideas consistent with best practices articulated by thought leaders. The potential to educate clients and prospects continually is an exciting and humbling goal we share with you.